press release services

Press Release-what are they and how to make one?

Press Release is rapidly gaining prominence as the most sought source for effectively marketing the business products and relative services online. The primary driving force behind this is the global audience. Press Release is not just an article written to convey the information. Rather, it is a 'strategic' article with the primary intention to compel the reader in journalistic style.

Writing a Press Release isn't really an easy task to make. There are several points to be kept in mind while writing a Press Release. The first principle to write one is to decide the concept or the story. The theme with which the Press Release is to be written decides whether the Press Release is potentially effective or not. The next principle involved is to express the story or the theme clearly. Usage of the language is the most important. Newsworthy information can add essence to it. The other principle involved in writing a Press Release is to make the content interesting. See that the content is up to the point and brief.

For immediate Press Releases, the following format can be followed:

Contact Details:

  • Articles
  • Press Releases/ Announcements
  • Blog writing
  • Promotional write-ups or Marketing web copy
  • Online Reports


Subject: Relevant Heading that briefly represents the Press Release

This is the crucial component of the Press Release. This should be written in such a way that it takes notice and grabs the attention of the reader. Fonts and its related setting also can play an important role in this section.

Place the crucial information in this section. The information should be up to the pint and concise. The information should be factual and newsworthy. It is suggested not to mention the sales related terms here.

In the subsequent paragraphs, answer all the probable questions that might hit the mind of the reader. Take steps to answer the how, why, what, when and other terms as clearly as possible. Try to support them with the necessary credentials such as the awards won and praise comments.

The last paragraph should have additional information such as sample copies, demo copies, acknowledgements, trademarks etc.

Last but not the least, <About the Company>

A sample Press Release can be had here under:

FOR IMMEDIATE RELEASE <today's date>

Contact Name:

  • Organization Name
  • Phone No
  • Fax
  • Email
  • Website


Headline: Western Instrumentalist and singer Agnus Merylin to appear at........

Body:

.....[Company or organization].....takes pride to introduce the renowned singer and instrumentalist, Agnus Meryin, in the show on.....[show date]...at...[show time]..... The show will be held at....[Venue details]...and the concerned tickets are....[price of the ticket].....and made available at.....[ticket sale details].....

Instrumentalist and Singer, Agnus Merylin, is the popular western singer in the music world. He plays Spanish Guitar accompanied by traditional waltz and sings a provocative song about the advancing world.....................................................................................................................................................................

...........................................................................................................................................................................

History of his performances.............................................................

"Marvellous voice and theme Agnus has produced.." SO and SO " He has caught my heart..." JEFF SMITH And other praise quotes

[Special attractions........]

[Additional citations for reference]

Please visit www.soandso.com for more information...

Before making a Press Release of your own, refer two or three press releases issued by different organizations. Study them and come out with a Press Release of your own. For more guidance and help, you can always seek the help of the Internet.